2 February 2021 - FNB's eBucks Rewards programme is South Africa's leading multi-partner rewards programme that has spent the past 20 years driving good banking behaviour and helping customers manage their money better on their journey to financial independence.

The award-winning eBucks Rewards programme has been widely popular among the Bank’s Retail and Commercial customers, maintaining a leadership position. To date, FNB has awarded its customers with eBucks equivalent to R14.2 billion, including some R2.4 billion which was awarded in 2020. FNB customers have redeemed the equivalent of R13.3 billion in eBucks at partner retailers in the past 20 years. The eBucks benefits are available to customers without paying any joining fee or a monthly subscription.

Jacques Celliers, CEO of FNB says, "eBucks has always been much more than a loyalty programme to us. It lies at the heart of our relationship with our Retail and Commercial customers. We have fine-tuned the programme over the years with one eye on ensuring excellent value to the customer and the other on directing customer behaviour towards our digital transformation. In the last year, eBucks was awarded Best programme of the year in financial services and the Most Innovative use of Technology by South African Loyalty Awards. This is part of a string of accolades dating back to its launch."

“In future eBucks will play a greater role in the rapid evolution of our banking services which are designed to help customers better manage their money across our transact, insure, credit and invest pillars. More importantly, we are proud of the giant strides we continue to make in fully integrating the rewards experience into our digital platform journey to enable customers to manage, spend, and earn more rewards. eBucks is also one of the largest online retailers in the country through our eBucks Shop and a unique ability to book airline tickets at attractive discounts using our FNB App. All these activities deepen our Retail and Commercial relationships,” says Celliers.

In the last year, eBucks has introduced rebates on select account as another way to reward customers. This is coupled with introducing a range of measures to help customers learn from their previous financial behaviour with suggestion of how to earn and spend eBucks at over 30 partners where customers earn up to 40% back in eBucks. The eBucks partner network includes all major categories in both retail and online, incorporating health, groceries and fuel, where FNB customers earn up to 15% at Clicks and Shoprite/Checkers, and up to R8 per litre at Engen.

"As our lives have changed dramatically in 2020, so too has our expectation of digital delivery. A seamless and easy interface is expected as the norm. Yet, a platform that empowers the customer, enables convenience and has strong elements of pay-back in its rewards programme creates a unique value proposition that continues to attract new customers," adds Celliers.

"Over the last 180 years we have demonstrated that we are a business focused on using and developing the most modern tools to enable our colleagues and customers. Exciting benefits derived from platform-based efficiencies continue to be reinvested into further enhancements of our value propositions across transact, credit, invest and insure activities,"" concludes Celliers.

ENDS//