eBucks, FNB's rewards programme, today announced its expansion into the growing technology sector with the addition of Incredible Connection as a retail partner. eBucks members can now earn or spend their eBucks on the wide range of local and international technology and related products available at any of Incredible Connection's stores nationwide.

Lezanne Human, the CEO of eBucks, said: "With the landing of the Seacom cables consumer adoption of a 'connected' life is expected to substantially increase. In addition, there is already a thriving IT and gaming community in South Africa. As a rewards programme that has its roots in the dot com world and is a leading online player in South Africa, Incredible Connection is an ideal match for our 1,6 million members."

Incredible Connection CE, David Miller, says: "This exclusive partnership between the country's leading IT specialist retailer and the country's leading rewards programme gives customers the best bang for their eBuck – not least because technology is becoming a necessity rather than a discretionary purchase. Together, we enable customers who are eBucks members to actually get something back, in the form of eBucks, for buying a piece of technology that would otherwise simply have been a cost to them. In addition, our customers have the option to use their eBucks as an alternative currency to pay for their purchase. "

"We have 53 stores around the country stocking the widest range of recognised brands available and on-site technical services to support each purchase. This makes buying technology with eBucks not only incredibly convenient, it guarantees access to the best performing products on the market," says Miller.

About eBucks:

eBucks, the rewards programme offered by First National Bank (FNB) and RMB Private Bank, is acknowledged as one of South Africa's leading rewards programmes with highly active members spending in excess of 80% of the eBucks earned in any given month.