eBucks, the reward of choice, launched its online kulula.com booking facility six months ago and is already filling more than 20 kulula aeroplanes a month with eBucks members using their free eBucks to pay for their flights.

"Since launching our partnership with kulula.com, flight bookings have continued to increase on a monthly basis and we have seen a huge growth in first time spenders of eBucks using the eBucks travel offering," says Lezanne Human, CEO of eBucks.

"This is particularly pleasing as our experience shows us that once members start spending their eBucks they become addicted to getting stuff for free which drives profitable behaviour for our partners. With most eBucks members' bookings on kulula.com being paid in full with eBucks, members really get to experience the thrill of flying 100% for free," she added.

South Africa's first 'no frills' airline, kulula.com, was launched in August 2001 and operates flights across 12 routes including 3 regional destinations.

With eBucks, members are able to book kulula.com tickets directly off eBucks' website in a safe and secure environment and pay in a number of ways including once-off, full payment, part-eBucks / part-Rand payments or buy-now-pay-later. eBucks members can also make use of the bargain browser and take advantage of all the kulula.com specials.

Since inception, R960 million worth of eBucks have been allocated to members. eBucks was recently named as the multi-partner rewards programme that members get the most value out of.

eBucks gives its members endless choice. The programme offers South Africa's widest choice of spend opportunities as well as an extensive range of spend channels. eBucks can be spent in the eBucks shop, which was recently named as one of the two top online malls in the country, at eBucks auctions, through eBucks travel, with eBucks' online partners or at eBucks' in-store partners with the eBucks card.

About eBucks:

eBucks, the rewards programme offered by First National Bank (FNB) and RMB Private Bank, is acknowledged as one of South Africa's leading rewards programmes with highly active members spending in excess of 80% of the eBucks earned in any given month.