Johannesburg, Downloading your favourite mobile phone ringtone no longer needs to cost you a cent. With eBucks you can now download ringtones, backgrounds, mobile phone games and full length tracks of your favourite songs for free at www.eBucks.com.

"Globally, the market for ringtones and mobile phone games is growing by leaps and bounds. Our brand new mobile content section in the eBucks Shop offers members a range of digital content products to choose from and the opportunity to pay for downloads with their free eBucks," says Lezanne Human, eBucks CEO.

According to global forecasts from Gartner Inc, released in January 2007, worldwide sales of music received on mobile handsets is set to sky-rocket from US$13.7 billion in 2007 to US$32.2 billion by 2010.

Allowing members to use their loyalty currency to purchase digital and mobile content is yet another industry first for South African loyalty and rewards programmes, developed and launched by South Africa's leading multi-partner rewards programme.

The new offering allows eBucks members to purchase downloads in a safe and secure environment without having to subscribe to a monthly download contract.

"This is only the beginning for us. We are exploring innovative and user-friendly ways to grow our mobile content offering and apply the micro-payment solution we pioneered with Vottle in 2006," continues Human.

Since inception, eBucks has allocated more than R850 million in eBucks to members. The programme offers the widest range of spend opportunities in South Africa. eBucks can be spent in the eBucks shop, through eBucks auctions, through eBucks travel, with eBucks' online partners or at eBucks' in-store partners with the eBucks card.

About eBucks:

eBucks, the rewards programme offered by First National Bank (FNB) and RMB Private Bank, is acknowledged as one of South Africa's leading rewards programmes with highly active members spending in excess of 80% of the eBucks earned in any given month.