eBucks, South Africa's leading multi-partner rewards programme, today announced an innovative industry first with the launch of their virtual movie vouchers. By integrating cellphone technology and online capability you can now use your eBucks to get 'free' movie tickets. Virtual vouchers function on all cellphone networks and cellphone models.

Lezanne Human, CEO of eBucks comments, "As one of South Africa's most innovative companies we pride ourselves on constantly refining our offering to deliver added value and extra ease of use to our members and partners."

"The launch of virtual movie vouchers comes at an opportune time for parents whose children are on school holiday" continues Human. "Parents can select to have the virtual vouchers sent to their children's cellphones or to any other person."

An added benefit of the virtual vouchers, is that delivery costs and the logistics of needing to be home to sign for physical vouchers, is eliminated. The convenience of redeeming when and as you wish is also appealing for people with unpredictable schedules.

This offering is perfect for members with smaller eBucks balances. "What better way to treat yourself during the holidays than with a 'free' movie" concludes Human.

The process is simple. Once customers have purchased their Ster Kinekor movie voucher online at eBucks.com or through the eBucks call centre on 087 320 3200, their virtual movie voucher is sent to their cellphone as an sms. Customers can then print a physical voucher at the Ster-Kinekor self service terminal and choose the time and show with the Ster-Kinekor attendant. The customer is able to keep the voucher on their cellphone and then redeem the ticket when they wish. The virtual voucher number is valid for three months on the cell phone.

About eBucks:

eBucks, the rewards programme offered by First National Bank (FNB) and RMB Private Bank, is acknowledged as one of South Africa's leading rewards programmes with highly active members spending in excess of 80% of the eBucks earned in any given month.